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Social Media for Accelerated Customer and Business Development

Monday, January 13, 2014, 6:00 PM until 9:00 PM
Gleacher Center of U. of Chicago Booth School of Business
450 North Cityfront Plaza
Chicago, IL  60611
Emil Koulov
evening programs at Gleacher
Registration is required
Payment In Advance Only
1. Select correct registrant category for the proper fee
2. No credit cards at door, only cash (see below)
3. Dress code: business casual

Please register early!

Walk-ins are welcome!
Admission fee at the door, if not pre-registered:
Booth affiliation- $25.00
General public- $30.00

Registration: is Required for the preferential fee (at door is higher, see above)
Payment: Payment in Advance only for preferential fee (see below)
Cancellation: before Jan 10th, at 8am (have to place the catering order that day).
No refunds after that time!

Actual Registration is available until before the event.
Registration Deadline (Jan 9th) is for the early bird discount of $5 (e.g. $15 vs $20).
We are SOLD OUT, at the moment! If spots open, we will release them here, on this page, as soon as they do.
We have been asked whether we have a waitlist.... the answer is "no". However, if for some reason, there are no-shows, we will consider people at the door (at the door's fee listed above) on a first come, first serve basis.
The only option to register now is to become an Event Sponsor for $2,500, which will release 50 additional spots to be sold.
Thank you for your interest! Please plan or registering early for our next events!

CBERTD together with the leadership and guidance of Suit Social Media Suit Social Media  brings together Social Media industry specialists, innovators, and thought leaders to share their insights and successes with you. Arrive a novice and leave a seasoned professional in Social Media Marketing.

This event features numerous industry innovators from Sprout Social, Suit Social Media, 435digital, Straight North, Digital Third Coast, Lightspan Digital and more! Each specializing in different aspects of Social Media Marketing and how it can be used to raise your profile, reach new customers, and increase business. Bring your questions and observations because you will have the chance to meet face to face with each of our expert guests and learn more about how you can integrate their individual specialties directly into your business.

This not going to be a panel discussion (we would rather not have you sleep at your chair).
This is a rotating tour of in-person, small-group presentations and discussions fused with social media elements designed to deliver an experience that demonstrates the relationship between real life and online social interaction. Topics covered range the entire social media spectrum from conducting market research to improving your Yelp rating. You will learn a wealth of methods to get your word out.
Get the inside track on what it takes to be successful as a [Social Media] entrepreneur!

We plan on rotating you through tables of experts, to have your questions answered specifically, on any of the following subjects, in a personal and actionable manner:

1. How to Produce A Successful Social Media Strategy, by Lia James from
2. Mobile Marketing. by Ibrahim Ayad
3. Engaging and growing your target Twitter audience. by Drew Stern from
4. Driving Sales with a Compelling Video, by Patrick Loughman from
5. How to Leverage Social Media to Rank #1 on Google, by Matt Lane from
6. Conducting better Market Research; to better connect with your target market, find out where they are, what they do, and what they are interested in, by Joan Daluga from
7. How to optimize your on-site content for social media sharing and engagement, by Rebecca Otis from
8. Using Twitter to Identify and Activate Online Communities, by Matt Kubinski and Craig Poston from
9. Blogging Through the Clutter: How to Write Posts that Get Shared, by Richard Ellis from
10. Social Media ROI, by Mana Ionescu from
11. How To Market On Instagram,  by Elly Deutch from
12. Growing your Social Networks using SEO, by Ajay Pattani  from
13. Dealing with Facebook’s decreased organic reach, by Michael Dennis from
14. Growing and Managing an Email List, by John Rood from Next Step Test Preparation

For all the details, insights, intentional discussion, and live updates
please join our new  CBERTD Linkedin group  group and   Follow CBERTD on Twitter !!


6:00pm-  Arrival and Purposeful Networking
                 enabled by
Choopia .com!
                 Productive connections, when you need them. No aimless wandering around.
                 Networking Registration coming soon, to attendees!
                  (curious about Choopia, go to the site and use keyword: demoforyou  to check it out)

                 (please be punctual with your arrival !! )

6:30pm-  Main Feature - Part 1:                 
                   a. Case presentation on how a specific Social Media campaign for customer development was run
                   b. Q&A about the case

7:00pm-  Main Feature - Part 2:
                  Small group Social Media presentations and Roundtable discussions on the subjects that interest you.
                  We will rotate tables.

8:30pm-  More Learning, Connections, and Self-promotion

                  Pitch your Company or Initiative!
                  Tell us about whom you met and if you
                  need help!
                  We give you the Mic to express yourself

Light appetizers and one drink are included on us! Cash bar, all the time.

Hosted by your @CBERTD Chairs: Emil Koulov and Enrique Posse