Marketing and Sales for Start-Ups and Emerging Firms
Identifying the appropriate amount of marketing spending to scale up a new business, partnering to co-brand for growth, keeping a consistent alignment with customer motivations, and staying focused on strategy – these are common challenges for entrepreneurs that often call for more effective solutions than the choices made. For small business, missteps here can evolve into life-or-death decisions.
This month will feature a consultant who has guided many companies along their particular growth trajectories to strike an effective balance between their external environments and organizational strengths. He can translate the sound marketing principles that have broad applicability into tailored guidance that is most relevant for the particular imperatives of new business success.
Don Drews, President, Courageous Marketing http://courageousmarketing.com/aboutus/index.shtml
A marketing specialist for 35+ year in a career spanning consumer product and b-to-b line management as well as advisory roles working for companies such as Minute Maid, Del Monte, Alberto Culver, AC Nielsen, Concentra, and IDEX, Don founded his consulting firm in 2004 to assist both businesses and not-for-profits with strategy, analytics and integrative sales/marketing/service. He has also trained future generations of marketing professionals as an adjunct instructor at DePaul, Loyola, and Dominican Universities while being a volunteer leader for multiple community service organizations. He earned his BA in Economics at UCLA and MBA in Marketing at USC.
Moderator: Greg Gocek
Networking 6:15 to 7 PM. Presentation at 7 P.M.