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How to Price for Success in New Businesses

Tuesday, March 4, 2014, 6:00 PM until 9:00 PM
Gleacher Center of U. of Chicago Booth School of Business
450 North Cityfront Plaza
Chicago, IL  60611
Emil Koulov
evening programs at Gleacher
Registration is required
Payment In Advance Only
1. Select correct registrant category for the proper fee
2. No credit cards at door, only cash (see below)
3. Dress code: business casual

Please register early!

Walk-ins are welcome!
Admission fee at the door, if not pre-registered:
Booth affiliation- $25.00
General public- $30.00

Registration: is Required for the preferential fee (at door is higher, see above)
Payment: Payment in Advance only for preferential fee (see below)
Cancellation: before Feb 28th, at 8am (have to place the catering order that day).
No refunds after that time!

Actual Registration is available until before the event.
Registration Deadline (Feb 27th) is for the early bird discount of $5 (e.g. $15 vs $20).
Registrants & Fees
1. Pricing in the business case for a start-up

2. Pricing post-launch of a start-up
    a) parity offerings and pricing against the competition
        - obtaining competitive data (B2B vs. B2C)
        - segmenting customers by cost/value to you
   b) premium offerings and value based pricing
       - segmenting customers by value to them
       - special case premium offering:  penetration model (cocaine pricing)

3. Pricing structures:  Behavior, preferences, and ethics
    a)  Price variation: timing, localization, personalization
    b)  Anchoring, cognitive biases, compartmentalizing
    c)  Ongoing relationships
          - Services:  subscriptions, contracts, acquisition vs. retention
          - Rewards programs and memberships

Delivery and Discussion by:
Neil Briskman -- is a pricing executive who has led pricing for companies in retail (Sears), technology (Motorola Mobility), home services (ServiceMaster), and telecommunications (Ameritech).  He has presented at conferences of the Professional Pricing Society and has a Masters' Degree in economics from Yale.

For all the details, insights, intentional discussion, and live updates
please join our new  CBERTD Linkedin group  group and   Follow CBERTD on Twitter  and   Join us on Facebook !!


6:00pm-  Arrival and Purposeful Networking
                 enabled by
Choopia .com!
                 Productive connections, when you need them. No aimless wandering around.
             In Choopia you can see Who is Coming to the event too and prepare to network better.
                 Networking Registration coming soon, to attendees!
                  (curious about Choopia, go to the site and use keyword: demoforyou  to check it out)

                 Please be punctual with your arrival !!

7:30pm-  Discussion based on your questions

8:30pm-  More Learning, Connections, and Self-promotion

                  Pitch your Company or Initiative!
                  Tell us about whom you met and if you
                  need help!
                  We give you the Mic to express yourself

Light appetizers and one drink are included on us! Cash bar, all the time.

Hosted by your @CBERTD Chairs: Emil Koulov '09 and Enrique Posse '09